About SBC

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Adaptable Frameworks. Measurable Outcomes.

Lead. Innovate. Align. Execute. Deliver.

Strategic Coaching for Leaders

Under Pressure. Navigating Complexity.

Trusted by CEOs, C-Suite Leaders & Founders Globally

Trusted by CEO's, C-Suite Leaders and Founders Internationally

About SBC

30+ Industries and Sectors

     ⦁  Technology/IT 
     ⦁ 
Telecommunications 
     ⦁  Banking 
     ⦁  Insurance   
     ⦁  Media 
     ⦁  Retail  
     ⦁  Sales 
     ⦁  Real Estate 
     ⦁  Hospitality 
     ⦁  Mining 
     ⦁  FMCG 
     ⦁  Education 
     ⦁  Government 
     ⦁  Social Welfare 
     ⦁  Non-Profits 
     ⦁  Childcare  
     ⦁  Medical 
     ⦁  Pharamaceuticals
     ⦁  Science
     ⦁  Engineering  
     ⦁  Construction 
     ⦁  Marketing 
     ⦁  Advertising 
     ⦁  Airlines  
     ⦁
  Travel 
     ⦁  Transport 
     ⦁  Financial  
     ⦁  Network Marketing   
     ⦁  Healthcare and more…

Expertise

SBC partners with CEOs, Senior leaders and founders to strengthen leadership capability, sharpen strategic execution, and build resilient, high-performing businesses. SBC executive coaching and mentoring focuses on:

  • Executive Leadership Development – Elevating leadership impact, influence, and decision-making at the highest level.

  • Strategic Communication – Strengthening clarity, alignment, and influence across stakeholders, boards, and teams.

  • Business Strategy & Growth – Designing and executing strategies that drive sustainable competitive advantage.

  • Performance Acceleration – Building high-performance cultures with clear accountability and measurable results.

  • Operational Excellence – Implementing efficient systems that scale with organisational growth.

  • Strategic Planning – Developing clear, actionable strategies that translate vision into results.

  • Innovation Leadership – Fostering innovative thinking to stay ahead in rapidly changing markets.

  • Best-Practice Business Management – Strengthening governance, leadership frameworks, and decision processes.

  • Adaptive & Sustainable Culture – Building organisations that thrive through change and long-term transformation.

 

About SBC

Strategic Business Coach (SBC)—is “One of the leading strategic coaching partners for leaders and businesses seeking tailored, high-impact strategic guidance, alignment and long-term measurable results.”

SBC Mission
SBC enables leaders and founders to navigate complexity, make clearer decisions, and build leadership capability that delivers sustained performance.

SBC Values
⦁ Strategic Clarity
Guiding leaders to see patterns, possibilities and prioritize decisions during high stakes.

⦁ Trusted Partnership
Our relationships are built on integrity, discretion, and direct, respectful challenge.

⦁ Outcome Accountability
We hold our clients — to accountable, meaningful and measurable results.

⦁ Leadership Capability
Develop leadership capabilities to strengthen performance today and future resilience.

⦁ Strategic Alignment
Every engagement is purpose-built around the leader’s role, context, and objectives.  

Client Tailored Solutions Across Industries

C-Suite Coaching

Technology

⦁  C-Level Leadership Coaching
⦁  Disruption Management
⦁  Change and Transition
⦁  Culture  
⦁  Restructures
⦁ 
Mergers and Acquisitions  
  Strategy (Repositioning)
  Strategic Performance Alignment
  Strategic Planning
⦁  Media Strategy
⦁ 
Branding Strategy

C-Level Coaching

Banking/Insurance

⦁  C-Level Leadership Coaching
⦁  Senior Management/Leadership Coaching
 Career Management Transition Mentoring 
⦁  Strategic Leadership and Planning
⦁  Strategy Revision
⦁  Performance Reviews  
  Work/Life Balance Management 
  Personal Development Plans  
⦁  Corporate Finance Management Strategy  
⦁  New Markets-Entry Strategy  
  People Management  
  Work/Life Balance  
⦁  Meditation Program for Leaders

Founders Coaching

Airlines/Travel

 Executive Leadership Coaching
⦁  Strategy and Strategic Planning
⦁  Women Leadership Program  
⦁  Work/Life Balance Management 
  Leadership Communication 
⦁  Cultural Change and Transition
⦁  Performance Improvement
  Strategy Transformation Planning
⦁  Management Coaching 

Senior Leadership Coaching

Telecommunications/Media

⦁  C-Level Leadership Coaching
⦁  Disruption Management
⦁  Change and Transition
⦁  Culture  
⦁  Restructure
⦁ 
 Innovative Leadership
  Strategy (Repositioning)
  Strategic Performance Alignment
  Strategic Planning
⦁  Media Strategy
⦁ 
Branding Strategy

Leadership Coaching

Pharmaceuticals

  C-Level Leadership Coaching
⦁  Innovative Leadership  Management
⦁  Change and Transition
⦁  Sustainable Culture  
⦁  Performance Leadership
⦁ 
Management Coaching  
  Strategy (Repositioning)
  Strategic Performance Alignment
  Strategic Planning
⦁  Conflict Resolution
⦁  Work/Life Management Strategy

Leadership Team Coaching

FMCG's

⦁  Boards, CEO’s, Directors
   (Strategy and Strategic Performance)
⦁  Leadership Development & Strategies
⦁  Corporate Governance
⦁  Stakeholder Negotiations
⦁  Business Strategy Implementation
⦁  Organizational Turnaround 
⦁  Company Communications 
⦁  Organizational  Restructure
⦁  Reengineering Processes
⦁  Strategic Growth & Performance
⦁  Organizational Adaptiveness and Agility 
⦁  Organizational Culture  

Please Note: SBC accepts a limited number of clients each year. All applicants are qualified to ensure eligibility and alignment. Contact us to check current availability or join the waitlist.

Victor Sultas 

CEO & Founder | Strategic Business Coach | Executive Advisor | Business Strategist

Victor is a high-stakes business strategist, executive coach, and trusted advisor with more than 30 years’ experience partnering with CEOs, boards, and senior leadership teams. He works alongside leaders to navigate complex challenges, drive strategic transformation, strengthen organisational agility, and build resilient, high-performance enterprises in rapidly evolving environments.

Victor’s advisory work spans Australia, Africa, India, the United States, Europe, the United Kingdom, and the Asia-Pacific region. He has supported small, medium, and large organisations—including multinational corporations and government entities—guiding leaders through growth, change, and strategic renewal.

Driving Principle
Enabling CEOs, founders, and senior leaders to achieve stronger outcomes, lead with clarity and confidence, and create lasting organisational impact.

Start a private strategic conversation…

Please Note: SBC accepts a limited number of clients each year. All applicants are qualified to ensure eligibility and alignment. Contact us to check current availability or join the waitlist.

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